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Semiotics
Loosely defined as 'the study of signs' or 'the theory of signs', what Saussure called 'semiology' was: 'a science which studies the role of signs as part of social life'. Saussure's use of the term sémiologie dates from 1894 and Peirce's first use of the term semiotic was in 1897. Semiotics has not become widely institutionalised as a formal academic discipline and it is not really a science. It is not purely a method of textual analysis, but involves both the theory and analysis of signs and signifying practices.
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