Home > Terms > English, UK (UE) > optimal viewing or drive times
optimal viewing or drive times
The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; often near malls, major intersections or busy highways. (Frequency) The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured over a four week period.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Food (other) Category: Herbs & spices
Lemon grass
Herb (fresh or dried stalks or ground) Description: Long, thin, gray-green leaves. Lemon flavour and fragrance, very fibrous. Uses: Fish, chicken, ...
Contributor
Featured blossaries
indigo74
0
Terms
8
Blossaries
1
Followers
Cosmetic Bag , fashion bags and womens Accessories
Category: Fashion 1 3 Terms
Browers Terms By Category
- Legal documentation(5)
- Technical publications(1)
- Marketing documentation(1)
Documentation(7) Terms
- Algorithms & data structures(1125)
- Cryptography(11)
Computer science(1136) Terms
- Economics(2399)
- International economics(1257)
- International trade(355)
- Forex(77)
- Ecommerce(21)
- Economic standardization(2)
Economy(4111) Terms
- Printers(127)
- Fax machines(71)
- Copiers(48)
- Office supplies(22)
- Scanners(9)
- Projectors(3)
Office equipment(281) Terms
- Wedding gowns(129)
- Wedding cake(34)
- Grooms(34)
- Wedding florals(25)
- Royal wedding(21)
- Honeymoons(5)