Porterovih pet sila

Porterovih pet sila

A model created by Michael E Porter and used to analyze the five forces that affect a business: buyers, suppliers, substitutes, new entrants and rivals.

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sila

Chimie; Chimie générale

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Services aux entreprises; Marketing

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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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Services aux entreprises; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

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A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Services aux entreprises; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

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Interviewing and observing a shopper while they are in the act of shopping.

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Državne nagrade za književna djela

American literary awards, running annually from 1950 to present. There are 4 awards, fiction, nonfiction, poetry, and young people's literature, with ...