Upravljanje kategorijama

Upravljanje kategorijama

The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.

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Secteur d’activité/Domaine : Publicité
Catégorie : Communications marketing
Company: Butterworth-Heinemann
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Provizija

Publicité; Communications marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Publicité; Communications marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Publicité; Communications marketing

The number of issues of a media title that are sold.

Emitovanje

Publicité; Communications marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Publicité; Communications marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Publicité; Communications marketing

A grouping of consumers based on the specific benefits they desire from a product.

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Vesna Kovacevic

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