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Jedinica za donošenje odluka

Those individuals who participate in the purchasing decision process, usually in the context of company purchases.

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Jedinica
Publicité; Panneaux publicitaires

unit, for ex. publishing unit or advertising unit, is company advertising products or promoting products to market, for marketing reasons.

Provizija
Publicité; Communications marketing

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Publicité; Communications marketing

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Publicité; Communications marketing

The number of issues of a media title that are sold.

Emitovanje
Publicité; Communications marketing

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Publicité; Communications marketing

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Publicité; Communications marketing

A grouping of consumers based on the specific benefits they desire from a product.

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