Fashionable and bright in color, Adidas NEO is the most vibrant brand label in Adidas family. As its youngest member, Adidas NEO label inherited the brand's classic sports concept and the same time infuse new vitality to this series with bright colors, creating a life full of colorful imaginations. Adidas NEO label stands for the youngest and the most dynamic life attitude. Selena worked closely with the Adidas NEO in 2012-2013 as a global style icon to widely promote and kick off the younger, teen-focused Adidas NEO line. "I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a 'rock chic' theme and it's confident, rebellious and fun. It's also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing," she said in a release.