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Created by: federica.masante
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- Hindi (HI)
- Italian (IT)
- Serbian (SR)
- Spanish (ES)
- Czech (CS)
- Hungarian (HU)
- Arabic (AR)
- French (FR)
- Turkish (TR)
- Greek (EL)
- Dutch (NL)
- Bulgarian (BG)
- Estonian (ET)
- Korean (KO)
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- English, UK (UE)
- Chinese, Hong Kong (ZH)
- Slovak (SK)
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- Portuguese, Brazilian (PB)
- Danish (DA)
- Polish (PL)
- Japanese (JA)
- Chinese, Simplified (ZS)
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Semioticians emphasize the mediatedness of experience, reminding us that we are always dealing with signs and codes, not with an unmediated objective reality.
Saussure's conception of meaning was purely structural, relational and differential - the meaning of signs was seen as lying in their systematic relation to each other. In contrast, referential ...
Marshall McLuhan (1911-1980) was a Canadian literary scholar who enjoyed international cult status as a media guru in the 1960s. 'McLuhanism' is a term sometimes used to refer to his notion that 'the ...
Although signs may be discerned in the material form of words, images, sounds, acts or objects, such things have no intrinsic meaning and become signs only when we invest them with meaning. Signs as ...
Materialism is an anti-idealist and anti-essentialist position which criticizes essentialist abstraction and reification and the formalist reduction of substance to forms and relations. It is ...
In contrast to interpersonal communication ('one-to-one' communication), this term is typically used to refer to 'one-to-many' communication, although this dictinction tends to overlook the ...
The concept of markedness introduced by Jakobson can be applied to the poles of a paradigmatic opposition (e.g. male/female). Paired signifiers (such as male/female) consist of an 'unmarked' form ...