- Industrie: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The process by which an individual receives, organizes and interprets information.
Industry:Advertising
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.
Industry:Advertising
The process by which a salesperson communicates with one or more prospective purchasers for the purpose of making sales.
Industry:Advertising
Factors used in the analysis of a marketing environment. Sometimes written as PESTI + C, the ‘I’ standing for international.
Industry:Advertising
The process of anticipating the future, establishing goals and objectives.
Industry:Advertising
Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.
Industry:Advertising
Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.
Industry:Advertising
A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.
Industry:Advertising
A response to a purchasing decision in which the consumer’s direct experience of the product or service matches or exceeds its expected performance.
Industry:Advertising
The offer of a free gift to encourage the purchase of a specified product or service.
Industry:Advertising
