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fushatë reklamimi

The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.

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fushatë
Publicité; Publicité en ligne

Procesi i planifikimit, krijimit, blerja dhe ndjekja e një projekti reklamues nga fillimi në fund.

marketing i drejtpërdrejtë
Publicité; Communications marketing

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Publicité; Communications marketing

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Publicité; Communications marketing

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Publicité; Communications marketing

The establishment of procedures for anticipating and dealing with communications problems.

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