Korporativni identitet

Korporativni identitet

The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.

0 0

Améliorer

Ajouter une image

Partie du discours : nom
Synonyme(s) :
Blossaire :
Secteur d’activité/Domaine : Services aux entreprises
Catégorie : Marketing
Company:
Produit :
Acronyme-Abréviation :

Suite

Ajouter à Mon Glossaire

Autres langues :

Suite

Commentaires

Voir les termes similaires

identitet

Sociologie; Les médias sociaux

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national ...

Korporativni imidž

Publicité; Communications marketing

The way in which a company is perceived, based on its history, beliefs and philosophy.

spolni identitet

Sociologie; Sociologie générale

Thinking of oneself as either male or female in accordance with the cultural norms associated with those roles.

Dijete "baby boom" perioda

Services aux entreprises; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Services aux entreprises; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Services aux entreprises; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Services aux entreprises; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Services aux entreprises; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.