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квалитативни цели

Objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account.

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цели
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Specific, measurable outcomes or results that an organisation plans to achieve in a given period.

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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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глобални брендови
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Brands sold to world markets with essentially the same promotion.

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