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маркетинг

The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

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глобален маркетинг
Carrières professionnelles; Soldes

Marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as international marketing.

непрофитен маркетинг
Carrières professionnelles; Soldes

Marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called non-business marketing.

стимулационен маркетинг
Carrières professionnelles; Soldes

Marketing activity intended to stimulate demand for a product among those who are neither aware of it nor interested in it.

повторен маркетинг
Carrières professionnelles; Soldes

Marketing activity intended to encourage renewed use of a product in which market interest has declined.

ценовна нееластичност
Carrières professionnelles; Soldes

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител
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Average income per person in a population.

дополнителни бенефиции
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Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови
Carrières professionnelles; Soldes

Brands sold to world markets with essentially the same promotion.

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