Home > Terms > English, UK (UE) > Upfront
Upfront
The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all four quarters; allows cancellation options in the last six months of a buy and generally allows audience guarantees to advertisers.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Television advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Politics Category: U.S. politics
Blagojevich gaol term
Former Illinois governor, Rod Blagojevich will begin his 14 year prison term on corruption charges. Corruption charges included attempts to sell ...
Contributor
Featured blossaries
Browers Terms By Category
- Physical geography(2496)
- Geography(671)
- Cities & towns(554)
- Countries & Territories(515)
- Capitals(283)
- Human geography(103)
Geography(4630) Terms
- Misc restaurant(209)
- Culinary(115)
- Fine dining(63)
- Diners(23)
- Coffehouses(19)
- Cafeterias(12)
Restaurants(470) Terms
- Railroad(457)
- Train parts(12)
- Trains(2)
Railways(471) Terms
- Chocolate(453)
- Hard candy(22)
- Gum(14)
- Gummies(9)
- Lollies(8)
- Caramels(6)