концепт бренда

концепт бренда

Слика коју спонзор одређеног бренда жели да одређени бренд има; жељено позиционирање бренда на тржишту и у главама потрошача.

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Secteur d’activité/Domaine : Carrières professionnelles
Catégorie : Soldes
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концепт

Informatique; Systèmes d'exploitation

A unit of thought that consists of characteristics attributed to an object, a relation, or an entity and that can be expressed in a symbol (e.g., a word or phrase).

podkulture

Carrières professionnelles; Soldes

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

potršačko tržište

Carrières professionnelles; Soldes

Buyers and potential buyers of goods and services for personal and household use.

elektronsko poslovanje

Carrières professionnelles; Soldes

Business conducted over the internet, not only buying and selling but also servicing customers and collaborating with business partners.

donošenje odluka

Carrières professionnelles; Soldes

Choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called problem solving.

likvidnost

Carrières professionnelles; Soldes

Current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.